📜 New Copyright Milestone for UEM Jaipur! 📜
University of Engineering & Management (UEM), Jaipur celebrates another achievement in academic research and intellectual property.
The Copyright Office, Government of India, has registered and published the copyright for the scholarly work:
“Generational Differences in Purchasing Decisions: A Case Study of Smartphone Buying Behavior Among Gen Z, Millennials and Gen X Consumers”
👩🏫 Authors & Copyright Owners
🔹 Prof. Sourav Chakraborty, Assistant Professor, School of Management, UEM Jaipur
🔹 Prof. Dipta Mukherjee, Assistant Professor, Department of Computer Science & Engineering, UEM Jaipur
📋 Registration Details
🔹 Copyright Application No.: LD-28756/2026-CO
🔹 Certificate No.: LD-20260194436
🔹 Date of Filing: 18 June 2026
🔹 Registration Certificate: 27 August 2026
🔹 Issued by: Copyright Office, Government of India / Intellectual Property Office of India
📱 About the Research
Why does a Gen Z buyer choose a smartphone differently from a Millennial or a Gen X consumer? This study examines how technology, psychology, economic factors and personal preferences shape smartphone buying decisions across the three generations.
Its findings offer useful insights into generation-specific consumer behaviour, helping brands design smarter marketing strategies and better serve the changing needs of each consumer group.
This achievement reflects UEM Jaipur’s commitment to building a strong culture of research, innovation, intellectual property and academic excellence, with collaboration across disciplines, as this work between Management and Computer Science shows.
Heartiest congratulations to Prof. Sourav Chakraborty and Prof. Dipta Mukherjee! 🎉
May this milestone inspire many more impactful research contributions from the UEM Jaipur community! 🚀
Hashtags:
#UEMJaipur #UEM #UniversityOfEngineeringAndManagement #UEMSchoolOfManagement #AcademicExcellence #ResearchExcellence #ResearchAchievement #FacultyAchievement #IntellectualProperty #Copyright #CopyrightRegistration #AcademicResearch #ConsumerBehaviour #GenZ #Millennials #GenX #MarketingResearch #InterdisciplinaryResearch #ProudUEMian #IEMUEMFamily
