The demonstration was captured on camera by Naaz Patel, a relative of the Avesta Foundation NGO, and the state digital police in December 2020. The Mumbai-based lobbyist demanded that the Myntra logo be removed and threatened legal action against the company if the suggested adjustments weren’t implemented. Patel raised her concerns online before officially protesting.
Reacting to the row, Nikhil Narayanan says brands should not cater to each customer‘s whims for fear that it might become next to impossible. He also warns that “the devious ones might employ this tool” to attack their rivals who are doing better.
The logo is not as significant of an identifier of the brand as the brand name itself. Brands spend years and considerable money establishing their logo, but Maneesh Sinha does not think changing the logo will affect the brand or its relationship with consumers in any way that would be tangible for all those who have invested in it up until now. She said that brands need more receptiveness to consumer response and should be flexible to change and adapt.
The petitioner’s perception is valid, but not the only one. It’s good to see that the Myntra team has taken a practical approach by changing their logo. In the cultural climate where more and more women call out ‘hidden‘ or invisible bias, Myntra probably did not want the issue to escalate.