Workshop on Marketing Analytics organised by the School of Business Studies of UEM Jaipur

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Prof. Dr. Anil Mehta, Professor and Head of the Department of Business Administration, Rajasthan University, addressing the students and teachers on the first day, as a part of the two-day “Workshop on Marketing Analytics” organised by the School of Business Studies, the University of Engineering & Management (UEM), Jaipur on 9th & 10th April, 2019.

The Indian marketing analytics industry is set to grow from its present value of $200 million to $1.2 billion by 2020 at CAGR of 25%, and it makes a very important change in how marketing is perceived and about the role of data and analytics and its utilization to help an organisation meet its business goals.
Keeping this thought in mind School of Business Studies organised this two-day workshop on Marketing Analytics for BBA / MBA students. The main objective of this workshop was to provide basic knowledge of handling Data and Analytics’ tools that can be used for fact-based decision-making in the area of marketing.

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