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University of Engineering & Management

Workshop on Marketing Analytics organised by the School of Business Studies of UEM Jaipur

Prof. Dr. Anil Mehta, Professor and Head of the Department of Business Administration, Rajasthan University, addressing the students and teachers on the first day, as a part of the two-day “Workshop on Marketing Analytics” organised by the School of Business Studies, the University of Engineering & Management (UEM), Jaipur on 9th & 10th April, 2019.

The Indian marketing analytics industry is set to grow from its present value of $200 million to $1.2 billion by 2020 at CAGR of 25%, and it makes a very important change in how marketing is perceived and about the role of data and analytics and its utilization to help an organisation meet its business goals.
Keeping this thought in mind School of Business Studies organised this two-day workshop on Marketing Analytics for BBA / MBA students. The main objective of this workshop was to provide basic knowledge of handling Data and Analytics’ tools that can be used for fact-based decision-making in the area of marketing.

The students from UEM and other different colleges participated in the Workshop.

News & Achievements
The University of Engineering & Management (UEM), Jaipur, takes immense pride in conferring the Honoris Causa (Doctor of Engineering – D.Engg.) upon Smt. Sudha Murty, in recognition of her unparalleled contributions to philanthropy, education, social welfare, and nation-building.
UEM Jaipur Bestows Honoris Causa Upon Padma Bhushan & Padma Shri Awardee Smt. Sudha Murty The University of Engineering & Management (UEM), Jaipur, takes immense pride in conferring the Honoris Causa (Doctor of Engineering – D.Engg.) upon Smt. Sudha Murty, in recognition of her unparalleled contributions to philanthropy, education, social welfare, and nation-building. A celebrated author, educationist, humanitarian, and corporate leader, Smt. Sudha Murty has dedicated her life to transforming society through women’s empowerment, rural development, STEM education, and ethical leadership. As Founder-Chairperson of Infosys Foundation, she has pioneered groundbreaking initiatives in healthcare, education, and public infrastructure, fostering sustainable community development. Her literary works have inspired generations, advocating for ethics, values, and inclusive progress. Currently serving as a Member of Rajya Sabha and Chairperson of Murty Trust, she continues to influence national policies and drive impactful change. Honored with the Padma Bhushan and Padma Shri, she exemplifies leadership, compassion, and intellectual excellence. At this prestigious Convocation Ceremony, UEM Jaipur proudly awarded degrees to 534 students across B.Tech, M.Tech, BCA, MCA, BBA, MBA, BPT, MPT, and Ph.D. programs. It is a moment of immense pride for our graduating students to receive their degrees at the same event where Smt. Sudha Murty was honored with this distinguished recognition. With this honor, UEM Jaipur celebrates her visionary leadership and enduring inspiration, encouraging future generations to contribute towards a more equitable, progressive, and compassionate world. #TopRankedUniversity#uemian#uem#UEMJaipur
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Jun 25, 2025
CONVOCATION CEREMONY, Padma Shri Awardee, Smt. Sudha Murty, UEM Jaipur, University, University Daily News
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