Twitter ads can have an “engagement rate” of 1-3 percent, significantly greater than Facebook’s typical CTR of 0.119 percent. The advantage to Twitter is that its adverts are displayed in-stream rather than on the side. However, standard CPM (cost per impression) on Twitter is substantially higher, up to $3.50, compared to $0.59 on Facebook, and… Continue reading Do Twitter Ads Work? – Understand the Underlying Process
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