{"id":27468,"date":"2026-10-23T16:30:33","date_gmt":"2026-10-23T11:00:33","guid":{"rendered":"https:\/\/uem.edu.in\/uem-jaipur\/?post_type=news_event&p=27468"},"modified":"2026-10-23T16:30:33","modified_gmt":"2026-10-23T11:00:33","slug":"uem-jaipur-faculty-secure-copyright-for-research-on-generational-smartphone-buying-behaviour","status":"publish","type":"news_event","link":"https:\/\/uem.edu.in\/uem-jaipur\/news-events\/uem-jaipur-faculty-secure-copyright-for-research-on-generational-smartphone-buying-behaviour\/","title":{"rendered":"UEM Jaipur Faculty Secure Copyright for Research on Generational Smartphone Buying Behaviour"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

📜 New Copyright Milestone for UEM Jaipur! 📜<\/strong><\/p>\n\n\n\n

University of Engineering & Management (UEM), Jaipur<\/strong> celebrates another achievement in academic research and intellectual property.<\/p>\n\n\n\n

The Copyright Office, Government of India<\/strong>, has registered and published the copyright for the scholarly work:<\/p>\n\n\n\n

\u201cGenerational Differences in Purchasing Decisions: A Case Study of Smartphone Buying Behavior Among Gen Z, Millennials and Gen X Consumers\u201d<\/strong><\/p>\n\n\n\n

👩‍🏫 Authors & Copyright Owners<\/strong>
🔹 Prof. Sourav Chakraborty<\/strong>, Assistant Professor, School of Management, UEM Jaipur
🔹 Prof. Dipta Mukherjee<\/strong>, Assistant Professor, Department of Computer Science & Engineering, UEM Jaipur<\/p>\n\n\n\n

📋 Registration Details<\/strong>
🔹 Copyright Application No.: LD-28756\/2026-CO
🔹 Certificate No.: LD-20260194436
🔹 Date of Filing: 18 June 2026
🔹 Registration Certificate: 27 August 2026
🔹 Issued by: Copyright Office, Government of India \/ Intellectual Property Office of India<\/p>\n\n\n\n

📱 About the Research<\/strong>
Why does a Gen Z buyer choose a smartphone differently from a Millennial or a Gen X consumer? This study examines how technology, psychology, economic factors and personal preferences shape smartphone buying decisions across the three generations.<\/p>\n\n\n\n

Its findings offer useful insights into generation-specific consumer behaviour, helping brands design smarter marketing strategies and better serve the changing needs of each consumer group.<\/p>\n\n\n\n

This achievement reflects UEM Jaipur\u2019s commitment to building a strong culture of research, innovation, intellectual property and academic excellence, with collaboration across disciplines, as this work between Management and Computer Science shows.<\/p>\n\n\n\n

Heartiest congratulations to Prof. Sourav Chakraborty<\/strong> and Prof. Dipta Mukherjee<\/strong>! 🎉<\/p>\n\n\n\n

May this milestone inspire many more impactful research contributions from the UEM Jaipur community! 🚀<\/strong><\/p>\n\n\n\n

Hashtags:<\/strong>
#UEMJaipur #UEM #UniversityOfEngineeringAndManagement #UEMSchoolOfManagement #AcademicExcellence #ResearchExcellence #ResearchAchievement #FacultyAchievement #IntellectualProperty #Copyright #CopyrightRegistration #AcademicResearch #ConsumerBehaviour #GenZ #Millennials #GenX #MarketingResearch #InterdisciplinaryResearch #ProudUEMian #IEMUEMFamily<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

📜 New Copyright Milestone for UEM Jaipur! 📜 University of Engineering & Management (UEM), Jaipur celebrates another achievement in academic research and intellectual property. 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