{"id":795,"date":"2022-08-24T06:04:13","date_gmt":"2022-08-24T06:04:13","guid":{"rendered":"https:\/\/uem.edu.in\/uem-jaipur-blog\/?p=795"},"modified":"2023-07-27T12:33:17","modified_gmt":"2023-07-27T12:33:17","slug":"myntras-logo-controversy-an-overview","status":"publish","type":"post","link":"https:\/\/uem.edu.in\/uem-jaipur-blog\/myntras-logo-controversy-an-overview\/","title":{"rendered":"Myntra\u2019s Logo Controversy \u2013 An Overview"},"content":{"rendered":"

Myntra, a web-based company<\/a>, announced<\/a> its decision<\/a> to modify its logo after a formal complaint claimed that it was aggressive and resembled a bare woman<\/a>.<\/span><\/p>\n

The Mumbai Cyber<\/a> police<\/a> claimed that the current<\/a> entrance signs<\/a> for online<\/a> shopping<\/a> are “hostile and offensive to ladies<\/a>.”<\/p>\n

The demonstration was captured on camera<\/a> by Naaz Patel, a relative of the Avesta Foundation<\/a> NGO, and the state<\/a> digital<\/a> police<\/a> in December<\/a> 2020. The Mumbai-based lobbyist demanded<\/a> that the Myntra logo<\/a> be removed<\/a> and threatened<\/a> legal<\/a> action<\/a> against<\/a> the company<\/a> if the suggested adjustments weren’t implemented. Patel raised<\/a> her concerns<\/a> online<\/a> before officially protesting.<\/p>\n

Activists found<\/a> the logo offensive and canceled the brand<\/a>, causing outrage on social media<\/a>. The trolls agreed with the activists and branded<\/a> the logo as “indecent and denigrating to women<\/a>.”<\/p>\n

The brand<\/a> had to change its logo after negative<\/a> feedback. It has confirmed that it would change the logo for its website<\/a>, app<\/a>, and packaging<\/a> materia<\/a>l.<\/p>\n

Naaz Patel demanded to remove the logo<\/a> because it misled consumers<\/a>. He thinks<\/a> that the company<\/a> should be penalized for this action<\/a>.<\/p>\n

Reacting to the row, Nikhil Narayanan says brands<\/a> should not cater to each customer<\/a>‘s whims for fear<\/a> that it might become next to impossible<\/a>. He also warns that “the devious ones might employ<\/a> this tool<\/a>” to attack their rivals<\/a> who are doing better.<\/p>\n

The logo is not as significant<\/a> of an identifier<\/a> of the brand as the brand<\/a> name itself. Brands<\/a> spend years<\/a> and considerable money<\/a> establishing their logo, but Maneesh Sinha does not think changing<\/a> the logo<\/a> will affect<\/a> the brand or its relationship<\/a> with consumers<\/a> in any way that would be tangible<\/a> for all those who have invested<\/a> in it up until now. She said that brands<\/a> need more receptiveness to consumer<\/a> response and should be flexible<\/a> to change and adapt<\/a>.<\/p>\n

The petitioner’s perception<\/a> is valid, but not the only one. It’s good<\/a> to see that the Myntra team<\/a> has taken a practical<\/a> approach<\/a> by changing<\/a> their logo. In the cultural<\/a> climate<\/a> where more and more women<\/a> call out ‘hidden<\/a>‘ or invisible<\/a> bias, Myntra<\/a> probably<\/a> did not want<\/a> the issue<\/a> to escalate.<\/p>\n","protected":false},"excerpt":{"rendered":"

Myntra, a web-based company, announced its decision to modify its logo after a formal complaint claimed that it was aggressive and resembled a bare woman. The Mumbai Cyber police claimed that the current entrance signs for online shopping are “hostile and offensive to ladies.” The demonstration was captured on camera by Naaz Patel, a relative … Continued<\/a><\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[52,48,50,51,45,47,46,49],"class_list":["post-795","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-myntra-controversy","tag-myntra-logo-controversy","tag-myntra-logo-dispute","tag-myntra-symbol-controversy","tag-myntras","tag-myntras-logo","tag-myntras-logo-controversy","tag-old-myntra-logo","wpautop"],"acf":[],"yoast_head":"\nMyntra\u2019s Logo Controversy \u2013 An Overview<\/title>\n<meta name=\"description\" content=\"The petitioner's perception is valid, but not the only one. 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